Dental SEO & GEO
It’s not just about ranking #1 on Google anymore.
Patients are asking questions in new ways, and they’re getting answers straight from AI-powered engines like ChatGPT, Google Gemini, and other platforms that don’t always rely on the traditional “10 blue Google links.”
That’s where SEO and GEO (Generative Engine Optimization) work together.
We help dental practices not only show up in search, but also feed the AI models patients are using more and more for recommendations, summaries, and answers. It’s the next step in dental marketing!
Dental SEO & GEO
What Is SEO – and What’s GEO – and Why Do Dentists Need Both?
SEO (Search Engine Optimization) makes your website more visible in Google’s traditional search results – local map packs, organic rankings, reviews, and more. You already know the drill… patients search, they find you, they call.
GEO (Generative Engine Optimization) focuses on making sure your practice is also showing up in the new wave of AI-generated answers, where search engines and chatbots summarize the best providers or answer health-related questions directly, many times without ever sending the user to your website at all.
Here’s why that matters:
- Google is rolling out AI-powered answers front and center in search
- Patients are asking ChatGPT things like “What should I ask a new dentist?”
- Reviews, service details, FAQ content, and location info all help train these models
If your practice isn’t part of that conversation, you could be completely invisible to these new systems!
With SEO and GEO working together, you don’t just rank, you get recommended.
The benefits of Combining SEO and GEO for Your Dental Practice
Show Up Where Patients Are Actually Looking
Between search engines, AI assistants, voice search, and smart devices – your online presence needs to be everywhere.
Earn the Trust of Both Humans and Algorithms
Modern SEO includes structured data, review signals, and detailed service pages. GEO goes further, optimizing how your practice is summarized by AI and voice assistants.
Capture High-Intent Traffic
When patients ask AI “best dentist near me” or “how to handle tooth pain,” will your practice show up in the answer? With GEO strategies in place, it’s far more likely.
Stay Ahead of the Curve
Most dental practices aren’t thinking about this yet. Implementing GEO now gives you an early-mover advantage while others catch up.
Build Long-Term Visibility
Search behavior is changing fast — but the foundation you lay today can keep paying off for years. Traditional SEO helps your dental practice rank in Google’s organic results and local map packs. GEO goes a step further by helping your content surface in AI-generated answers across platforms like Bing, ChatGPT, Google’s SGE, and even voice assistants. Together, they create a durable online presence that adapts as technology evolves. You’re not just optimizing for one algorithm, you’re building a presence that’s accessible and trusted across the entire digital landscape.
What services are included in
our dental SEO packages?
At Smile Marketers, we offer comprehensive dental SEO packages that include all the services you need to succeed. Here are some of the services that are included in our dental SEO packages:
Website content writing and optimization
Our expert SEO content writers will create high-quality, SEO-optimized content that will improve your website’s visibility on search engines, and then drive your visitors to convert when they arrive on your site.
Off-site SEO including link building, guest posts, and business directory submissions
We’ll work to build high-quality backlinks from authoritative websites, back to your website, which can improve your search engine rankings and attract more traffic.
Social profile optimization
We’ll optimize your most prominent social media profiles to improve your online visibility and attract more followers, as well as help bring your brand message to a wider audience.
Google My Business and local search optimization
We work to optimize your Google My Business profile and local search listings to help you rank higher in local search results and the coveted Google Maps 3 pack. With over 50% of local clicks going to the Map pack, you NEED to be listed there, and in the top 3.
Technical SEO and speed improvements
Our development team works to improve your website’s technical aspects, such as page speed, mobile responsiveness, and site architecture, to ensure that it’s optimized for both search engines and users.
Audits
Our team performs regular audits to identify any technical issues, broken links, or other problems that could be hurting your website’s visibility and user experience.
FAQ content built to feed AI engines
We craft FAQ content using natural, conversational language that aligns with how patients ask questions — making it easier for AI engines to pull accurate, helpful answers from your site.
Complete tracking suite
To gauge the effectiveness of your campaign and monitor results, we track all incoming traffic sources, calls, and form submissions, as well as all user engagement activity across all platforms and mediums. We also track the rank of all targeted keywords, and any other keywords you may be interested in monitoring.
Reporting:
At Smile Marketer’s we believe in complete transparency. We provide you with regular reports on your website’s traffic, rankings, and other key metrics so that you can track your progress and make informed decisions about your marketing strategy. No pretty metrics for vanity’s sake – you see the same data we do, so you know exactly how the campaign is progressing.
Why Choose Smile Agency for Dental SEO + GEO?
Because we’re not just “doing SEO.” We’re watching how search is changing, and making sure your practice stays visible no matter where or how people are searching.
Here are just a few reasons why you should choose Smile Agency for your dental practice’s SEO & GEO:
Experienced team
Our team of experts has years of experience working with dental practices of all sizes. We understand the industry and know what it takes to succeed online.
Customized approach
We’ll work with you to develop a customized SEO & GEO strategy that’s built for your practice’s specific needs and goals.
Transparency
We believe in complete transparency in everything we do, and we’ll provide you with regular updates and reports on your SEO/GEO campaign’s progress.
Results-driven
At the end of the day, what matters to us is simple – are you consistently booking more patients? Our team is entirely results-driven, and will work tirelessly to help your practice achieve its goals.
Affordable
We offer affordable dental SEO/GEO services that are designed to fit within your practice’s budget and marketing needs.
Are Your Ready to Take Dental Practice to the Next Level
It’s not about replacing what works, it’s about expanding it. If you’re already investing in SEO, layering in GEO is the smartest next move.
Let’s talk about how both can work together to help you get more patients, more consistently – now and into the future.
FAQs
What is dental SEO?
What is Generative Engine Optimization (GEO)?
GEO helps your practice show up in AI-powered answers — like the ones people get from ChatGPT, Bing Chat, and Google’s Search Generative Experience.
How does dental SEO differ from regular SEO?
Do I need GEO if I already have SEO?
Yes — they work together. SEO helps you rank; GEO helps you get recommended by AI models and voice assistants. The overlap is powerful.
What are the benefits of dental SEO for my practice?
There are many benefits of dental SEO, including increased visibility and traffic to your website, improved brand recognition and reputation, and a higher likelihood of attracting qualified leads who are more likely to convert into paying patients. By investing in dental SEO, you can improve the overall online presence and success of your dental practice.
Is this just for big practices or DSOs?
Nope. Any dental practice can benefit from being visible across traditional and generative search — especially if your competitors aren’t doing it yet.
What are some dental SEO best practices?
How long does it take to see results from dental SEO?
Can I do dental SEO myself or should I hire a professional?
The time it takes to see results from dental SEO can vary depending on a variety of factors, such as the competitiveness of the keywords you’re targeting, the quality of your website’s content and backlinks, and how well your website is optimized for local search. Generally, it can take anywhere from several weeks to several months to see measurable results from your dental SEO efforts.